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simplicity@lofthousedesign.com
simplicity@lofthousedesign.com
We don't shy away from big, complex information design challenges — we seek them out. We strive to understand the business, users, and technology so deeply that we can design experiences clear in focus and daring in simplicity. When we do our jobs right, users don't notice our work — they only notice how great it was to interact with our clients.
Working with SapientNitro in 2010, Lofthouse Design team members led a team of 20 in desigining a unified online experience for The George Washington University, which previously had hundreds of disparate web properties. The objective of the project was to unify all GW schools and colleges under a single brand, leveraging a common content management system (CMS). We created a design system, supported the migration of all 10 schools and colleges, and launched the unified web presence in just six months.
In 2008, textile designer Rosemary Hallgarten sought to redesign her website, introducing e-commerce, and building a content management system so non-technical staff could maintain the site. The main design challenge was to translate the physical details of Rosemary's luxury product line to a digital environment. Together we created a design solution that captures the essence of Rosemary Hallgarten's brand and offers several engaging user experience features. And we designed and implemented a custom CMS for staff to process orders, maintain inventory, and add new products.
CVS/pharmacy took on a major redesign of its website in 2007. Lofthouse Design team members led the user interface (UI) design track, collaborating with client stakeholders and several other third-party vendors. We designed major functional elements including all pharmacy transactions, front-store shopping experience, and store locator. We completed the UI design and specifications in approximately 20 weeks, plus provided additional support for QA and revisions during development.
In late 2005, Volkswagen launched its completely redesigned Passat. To generate excitement, it conducted a word-of-mouth campaign that asked VW enthusiasts to help spread the word. Working with Arnold Worldwide, Lofthouse Design helped develop the online component of the campaign, which was called the Alpha Drivers Program. The program exceeded goals for user registration, test drives completed, and reported word-of-mouth interactions — and it earned a 2006 Silver Reggie Award for New Media Promotion from the Product Marketing Association (PMA).
Starting in 2002, we conducted multiple phases of a long-term project with L.L.Bean to redesign the UI of its call center systems for order entry and inquiry. The new order entry system produced measurable results including improved customer and employee satisfaction, reduced average call time by five seconds, reduced product information queue requests by 37%, reduced training time for each new user by over 50%, and cut call center training costs in half.