Challenge
- Complete redesign of CVS.com
- Lofthouse Design team members led the UI design track
- Collaborated with client team members as well as several other third-party vendors
Approach
- Iterative design approach to the UI with multiple concurrent tracks
- Weekly design reviews with track leaders to ensure consistency with other parts of the project
- Qualitative usability testing with representatives of target audience for pharmacy transactions
- Rolling handoffs to development team
Solution
- Completed UI design and specification in approximately 20 weeks
- Additional effort to support testing and revisions during development
- Site launched in 2008
