Challenge
- Design an embeddable widget to promote the sale of FetchDog's Chewy Shoe
- $2 of every sale goes to the Puppies Behind Bars DogTags program
- Fast project — needed to launch prior to DogTags' appearance on Oprah
Approach
- We considered a range of available assets and distribution platforms
- Designed a widget with a tabbed interface to display both product info and an Flashed-based video about the DogTags program
Solution
- Executed the widget within 1-week timeframe
- Widget includes "get and share" functionality that allows users to re-post it on any social media or personal website
- Online sales in the week following appearance on Oprah totaled $100,000 plus
- FetchDog has contributed over $30,000 to the DogTags program
