Challenge
- Create a website about feline wellness that would encourage visitors to learn about their cats' risk of contracting feline diseases
- Generate demand from cat owners to veterinarians for IDEXX diagnostic tests and services
Approach
- Competitive research study to evaluate what online resources were available to cat owners
- Identify an opportunity to better educate cat owners about the risks feline diseases, and leverage community to spread the word
Solution
- Our solution was to design and build kittytest.com
- The site features a Flash-based tool to assess the prevalence of feline diseases based on cats' geography, age, and behavioral factors
- The tool can be embedded as a module on any site through social networking
- Promotion through partnerships, traditional and social media, and other outlets
- Site was awarded a silver Davey Award from the International Academy of the Visual Arts (IAVA) in the health category
