Challenge
- Redesign Rosemary Hallgarten's website
- Introduce e-commerce
- Build a content management system so non-technical staff could maintain the site
- Translate the physical details of Rosemary's product line to a digital environment
Approach
- Captured business, consumer, and administrative user requirements
- Studied Rosemary's product line and printed marketing materials to understand the brand
- Conducted an analysis of other sites in the luxury goods market
Solution
- Features of the new site include:
- Large format, in situ product images that drive users directly to product pages
- Flash-based zoom feature that allows users to view high-res images of each product
- Pop-down, dynamic shopping cart that can be modified without leaving the page
- Custom, secure checkout process
- Custom-designed content management system that allows non-technical staff to:
- Process orders
- Maintain inventory
- Add new product content and images
- Site was awarded a silver Davey Award from the International Academy of the Visual Arts (IAVA) in the retail category
