With more than 20 years experience in digital design, and 15 years as a design leader, I specialize in helping product organizations raise their level of design maturity, with the goal of creating exceptional customer experiences that drive measurable business performance.
Lead a team of 15+ designers in functions including product design, motion/video design, UX research, and marketing design. Establishing design system for use across responsive web, desktop application, and mobile app properties. Introduced a new methodology to rapidly envision future-state customer experiences. Currently working with executive leadership on advancing organizational design maturity in support of company growth strategy.
Joined prior to Series A funding as Better’s first Head of User Experience. Led the design of the digital product through initial iteration of refinance and home purchase features. Promoted to Chief Experience Officer, taking on responsibility for human engagement with Better’s customers. Grew the team by >300%, doubled inbound call answer rate, increased customer engagement by 60% and locks by 67%, and improved NPS score to 80 (industry average 32).
Business is currently inactive. Own a small user experience design firm. Focused on UX strategy and effective delivery of design projects. Serve as principal UX designer, or as a design manager to teams of 25+ (often contracting to larger firms) in the creation of large-scale services and applications. Partial client list includes Morgan Stanley, The George Washington University, CVS/pharmacy, L.L.Bean, Volkswagen of America, National Heritage Academies, and Health Dialog.
Built and led a 20-person UX discipline in an organization with minimal prior understanding of UX. Established processes for integrating UX into Yodle’s Agile methodology. Defined standards for Yodle’s properties including print and digital, desktop and mobile. Managed teams of interaction designers, visual designers, content strategists, and front-end developers in conceptualizing and creating new offerings to improve the way local business owners market their services.
Co-founded and grew a ten-person consulting firm that provided end-to-end design and development of websites and enterprise applications. Responsible for design quality and on-time, on-budget delivery of projects. As a small business owner, did a bit of everything and delivered successful projects to clients including L.L.Bean, Genzyme, Lavastorm, Boston 2004, Sensicast, and Vermont Technical College.
Responsible for leading multidisciplinary design projects for Verizon and L.L.Bean. Part of leadership team that helped manage the integration of UX practices into Sapient’s consulting model (through acquisition of Studio Archetype). Promoted to Director in 2000 from Senior Content Strategist on Staples and Verizon accounts.
Established digital content strategy and produced content, sitemaps, and wireframes for PLAYERS INC, Avon, and a range of Procter & Gamble brands. Solutions included ads, marketing sites, and live web events.
Wrote copy for print-based direct marketing materials. Enjoyed the opportunity to work on some of the earliest corporate websites. Acquired basic information architecture and front-end development skills. Clients included IBM, UPS, and NFL. Promoted from Copywriter to Senior Copywriter, Interactive in 1997.
Major in Communication Arts, Minor in Political Science
- 2018 Nerdwallet Award for Customer Service, Better Mortgage
- 2008 TMCA Compass Merit Award, Con-way Enterprise Website
- 2006 Product Marketing Association Silver Reggie Award, Volkswagen Alpha Drivers Campaign
- 2003 ComputerWorld Innovative Technology Award Nominee, L.L.Bean Call Center UI
- 2000 Massachusetts Interactive Media Council Award, Staples.com
- 1998 John Caples Award, IBM Direct Mail Campaign
- Business and product strategy advisor to LeagueSquare
- Active Spanish language student: limited working proficiency
- Avid fan of cooking, wine, and the New York Yankees